Customer Interviews for your web-site — Analysis Basic


You’ve done the selection interviews – enlightening weren’t they will? It’s now time to put all that information that may be in your head upon paper, and pull everything together into a complete photo.

This article ensues on from your previous document which provided tips on how to perform the selection interviews themselves. Below we give you some likely techniques to employ whilst inspecting your selection interviews, helping mildew your outcomes into something tangible.

Contact form your studies into a liaison

After selection interviews you’ll find that you have lots of interesting thoughts and ideas moving around your mind, but quite possibly in simply no clear framework. The benefits will be much easier to understand and convey to others if they are bought into a very clear narration.

The simplest way to do this to do this is to set everything upon paper after which sift through the results to create a final specific story.

Post-it notes & a white board

* Put all the concepts, recommendations and studies you present in each interview onto post-it notes (each point ought to be on its own note).
* Attempt to avoid long paragraphs as you’ve got to be able to quickly scan this and really know what it identifies, each post-it should simply contain up to 10 text.
* Twenty-four hours a day use short quotes or perhaps simple summaries if they sum up the finding well.
* Squeeze in a number or an interviewee name towards the corner so that you can keep track exactly where each sticky came from.
* If you evaluated people right from differing communities (for example new and returning customers) patterns will probably be easier to area if you place a symbol on each of your post-it (or used colouring co-ordinated post-its) to show which in turn group they will belonged to.

After the selection interviews you’ll know the common themes that look through the selection interviews, so engage the post-its around and group them accordingly.

Take some time with this kind of, you may find the original groupings switch over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you can observe the whole of your results at once, rather than seeing a tiny part over a screen at any one time. Observing the ‘big picture’ will help you visualise what is going on more easily than attempting this visualisation in your head alone. An additional is that post-its give you the overall flexibility to make additionally changes to your diagram if and when needed.

Should you be able to, accomplish this on a white board. It has 2 advantages:

* Allows you to draw wedding rings around the organizations, and add réflexion where necessary.
* The post-its can easily stick and stay where you need them (rather than deciding to fall towards the floor at most inopportune times).

Essentially you’re setting up a visual counsel (almost a mind map) of the result. Once it’s visualized, you will find it’ll make a lot more good sense.

Don’t forget as to why you were conducting the interviews

The first content emphasized the need to have a goal the moment conducting the interviews:

“The aims of interviews should be discover:

* Users’ needs and goals.
* Just how users complete tasks in your site (or would perform if functionality was available).
* What users believe the site provides them (and what more they really want/need). ”

This could act as a useful framework to use your conclusions, and should end up being remembered while conducting the analysis. Although keep in mind that the beauty of interviews can be their flexibility so if you look and feel placing an alternative focus on the results clarifies your results, you can do consequently.

Bounce your opinions off some other person

Stand in the front of your post-its and discuss your results through with someone (or several people). Encourage questions. You will not be capable of answer just about every question, however you will find exactly where gaps within your explanations are. Talking through your findings will even help further more clarify your thoughts, and you’ll comprehend where the gaps are in the overall picture.

You may also find bouncing thoughts off folks that didn’t attend the selection interviews useful. Finding the results with somebody with a distinct perspective from your can generate ideas you might not have considered usually.

Take your time

There is a first couple of several hours will be filled with a craze of crafting and collection post-its, you must then sleep on the effect. You will find your subconscious can keep on concentrating on the problems, and you might well find you wake with further more ideas, or when going for a soak within a bath, or perhaps on the walk home… There always exists further portions to add, and changes to be created to your cast diagram.

Producing your results from interviews is like designing a photograph by hand. It takes time and if you dash through the procedure then the consequence is not as it should be. Invest some time over the each stage, you will possess been given a phenomenal amount of information to process during the selection interviews, so ensure the whole thing relevant gets down and a clear total message is able to develop.


Once you aren’t done it merely requires leaves the ‘simple’ couple of:

* Producing whatever improvements are wanted to your site
5. Producing matrimonios
* Diagnosing problems with your existing site
5. Directing new design concepts

another one of your thousands of concerns interviews can easily feed extremely useful facts into . Require “small” challenges might be possible knowing the hard work are going to pay off come go live.

As mentioned in the previous content “interviews are a good way to find specific information about your users”, remember more hard work is needed than expected to take out those excellent results.