End user Interviews for your blog — Analysis Simplified


You’ve carried out the selection interviews – enlightening weren’t they? It’s the time to put all those things information that may be in your minkasupay.com head down on paper, and pull everything together to a complete picture.

This article employs on from our previous article which gave tips on how to perform the interviews themselves. Here we give you some possible techniques to use whilst studying your interviews, helping mildew your results into something tangible.

Sort your results into a lien

After interviews you’ll find that you will have lots of interesting thoughts and ideas jumping around your mind, but more than likely in not any clear framework. The benefits will be easier to understand and convey in front of large audiences if they are ordered into a obvious narration.

The easiest way to do this to do this is to put everything upon paper after which sift through the results to produce a final specific story.

Sticky notes & a white board

* Put all the concepts, ideas and results you seen in each interview onto post-it notes (each point must be on its own note).
* Attempt to avoid long content as you’ve got to be able to quickly scan that and really know what it refers to, each sticky should simply contain approximately 10 terms.
* Please use short quotes or simple summaries if they sum up the finding very well.
* Place in a number or perhaps an interviewee name for the corner to help you keep track where each sticky came from.
5. If you interviewed people via differing groups (for case new and returning customers) patterns will be easier to area if you put a symbol on each post-it (or used colour co-ordinated post-its) to show which usually group they will belonged to.

After the selection interviews you’ll understand the common styles that seem through the selection interviews, so progress the post-its around and group these people accordingly.

Spend some time with this kind of, you may find the initial groupings improve over time. This could be called an ‘affinity diagram’. An advantage of using post-its is that you can see the entirety of your results at once, instead of seeing a little part over a screen any kind of time one time. Observing the ‘big picture’ can help you visualise what is going on more easily than attempting this kind of visualisation in your mind alone. Another advantage is that post-its give you the flexibility to make additional changes to the diagram if and when needed.

For anyone who is able to, make this happen on a bright white board. This has 2 positive aspects:

* You can actually draw bands around the categories, and add observation where necessary.
* The post-its will probably stick and stay to need all of them (rather than deciding to fall towards the floor at most inopportune times).

Essentially you’re creating a visual manifestation (almost a mind map) of the consequence. Once is actually visualized, you will discover it’ll make a lot more perception.

Don’t forget how come you had been conducting the interviews

The first content emphasized the necessity to have a definite goal when conducting the interviews:

“The aims of interviews are to discover:

5. Users’ needs and goals.
* How users whole tasks in your site (or would carry out if functionality was available).
* What users think the site gives them (and what more that they really want/need). ”

This could act as a good framework to apply your results, and should always be remembered even though conducting the analysis. But keep in mind that beauty of interviews is their overall flexibility so if you look and feel placing an alternate focus on the results explains your conclusions, you can do thus.

Bounce your opinions off other people

Stand in front of your post-its and talk your findings through with someone (or several people). Encourage concerns. You will not be in a position to answer every single question, but you will find exactly where gaps in the explanations are. Talking throughout your findings will likely help additional clarify your ideas, and you’ll realise where the spaces are within your overall photo.

You may also get bouncing choices off individuals that didn’t sign up for the selection interviews useful. Observing the results with someone with a different perspective from your can generate ideas you will possibly not have considered usually.

Take your time

There is the first couple of hours will be filled with a craze of crafting and grouping post-its, you should then sleep on the consequence. You will find the subconscious help keep on working on the problems, and you might well find you wake with even more ideas, or perhaps when getting a soak in a bath, or perhaps on the walk home… There will always be further parts to add, and changes to be made to your affinity diagram.

Producing your findings from interviews is like possessing a photograph by hand. It takes some if you dash off to through the process then the result is less it should be. Spend some time over the each stage, you should have been given a phenomenal amount of information to process during the selection interviews, so ensure all kinds of things relevant gets down and a clear total message can develop.


Once you’re done it just leaves the ‘simple’ couple of:

* Making whatever adjustments are was required to your site
* Producing personas
* Figuring out problems with your existing site
* Directing fresh design ideas

another one of your thousands of challenges interviews can feed amazingly useful details into . Require “small” problems might be possible knowing the hard work pays off come go live.

As mentioned in the previous article “interviews are a good way to find specific information about the users”, remember more attempt is needed than expected to get those great results.